Award-Nominated Online Marketing Agency Increases Productivity After Migration to Office 365

“It was great to find MigrationWiz, whose easy-to-use product delivered exactly what it promised.”

- Andrew Atalia, Company Founder

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Atom42 is a London-based online marketing agency which specializes in driving new customer acquisition for its clients. The company has identified 42 online marketing techniques grouped into eight “atoms.” These atoms (PPC search marketing, online advertising, tracking & analytics, email & CRM, SEO, social, content, usability) allow the company to formulate comprehensive strategies tailored to specific goals. By keeping track of all available statistics – including user search volumes, competitors’ rankings or inbound links – atom42 can generate a cohesive, structured strategy that leads to sustained customer acquisition. Recognized for its innovative approach to online marketing, atom42 has been nominated in four categories at the 2011 MiAwards, a leading UK-based online marketing award. For more information about atom42, visit

The Challenge
Because it leveraged technology solutions from different vendors, atom42 experienced incompatibility issues which led to growing frustration. Even though atom42’s employees had their mailboxes hosted on Google Apps, they also used Microsoft’s Office suite to access their mailbox and edit documents. Some employees found that synchronization of email data from Google Apps to Microsoft Outlook could result in formatting problems. In addition, the different mechanisms proposed by each vendor to manage and organize documents caused confusion.

Following several incidents, the company contacted an IT consultant who recommended standardizing to a single technology vendor. After some in-depth research, atom42’s management decided that migrating to Microsoft’s Office 365 hosted solution would allow the company to standardize its business processes and eliminate incompatibility problems.

The MigrationWiz Solution
While researching different migration solutions, atom42’s Andrew Atalia found that using MigrationWiz’s cloud-based solution would allow the company to manage its entire migration project in-house. By eliminating the need for outside assistance, MigrationWiz’s self-service migration solution would allow atom42 to migrate faster and within a reasonable budget.

After configuring the migration using a simple web browser, Atalia was able to migrate all of atom42’s mailboxes from Google Apps to Microsoft Office 365 over a single weekend with no downtime for all its employees. Atalia was pleased to find that MigrationWiz was able to migrate not just emails but also contacts and appointments. Since its migration to Office 365, atom42 employees have enjoyed a more stable platform and a more streamlined approach to document management. “We’re a young company who focuses on doing the basic things really well. It was great to find MigrationWiz, whose easy-to-use product delivered exactly what it promised. We were happy to use it and support a company whose approach and ethos to development will clearly take them on to great things.” said Atalia.

About MigrationWiz
MigrationWiz is a complete cloud-based migration solution that helps companies move from existing to new messaging systems seamlessly and affordably. With no hardware or software to install, the patent-pending technology is a solution designed to meet the needs of individuals, IT administrators, consultants, system integrators and service providers interested in migrating mailboxes. MigrationWiz is a trusted brand in over 50 countries by global Fortune 500 organizations, governments, healthcare providers, and more. Customers can sign-up, configure and initiate migrations in a matter of minutes with no prior experience. For more information, visit

Organization: atom42
Location: London, England
Industry: Online Marketing Agency
Employees: 20+
Source Messaging System: Google Apps/Gmail
Destination Messaging System: Microsoft Office 365

© 2012 BitTitan Incorporated. ALL RIGHTS RESERVED. MigrationWiz is a trademark of BitTitan, Inc. in the USA and/or other countries. All other trademarks and registered trademarks are property of their respective owners.

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Posted in Case Studies, Features & Services, Google, Microsoft, Office 365
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